Welcome to Greenco Beverage Company online. We are a wholesale beverage distribution company offering leading brands of beer and non-alcoholic beverages. A strong history since 1933, our company has grown significantly, but our commitment to customer service remains unchanged. We invite you to learn more about our company and the quality brands we distribute.
Robert A. Jolley began his beverage career in Carrolton, Georgia by running the Chero-Cola bottling company - only the 13th such company in the nation. After purchasing and selling the company within a six year period, Jolley moved to Anderson, SC in 1919 where he again purchased and sold another bottling company. "Bob's" third purchase was the one that would stick. It was 1932, just before the presidential election. He figured that, if Franklin Roosevelt was elected, the first thing he would do would be to legalize beer. "I didn't know there was any other beer other than Schlitz - so I went to Milwaukee and finally managed to get in and see the right man in the Schlitz Brewing Company." Jolley struck a deal to distribute Schlitz once beer was legalized. Soon after their meeting in Milwaukee, Roosevelt won the election and beer became legal. "So I raised $3,500 for a carload of beer," Bob Said. "I went down, broke the seal on the car and sold every drop then and there to thirsty people who came from all over, paid cash and hauled it away!" - and Greenco Beverage Company was open for business. Judd Farr, at the age of 39, was looking for a solid, local investment to keep his family in Greenville, SC and avoid the transer to Chicago, Il with Acme Steel Co. On a golf outing with long time friend, Mac Bruce, Judd asked Mac if he would speak to his father-in-law, Mr. Jolley, about selling his beer business. Jolley and Farr soon came to an agreement and received approval for change in ownership from Schiltz Brewing Company. 1965 marks the last time transfer of ownership has occured at Greenco. Judd continued to grow the business by contracting more brands and increasing the customer base. Betty Farr, Judd's wife, took over management of Greenco in 2004 upon Judd's decision to retire. Currently Greenco Beverage Company represents over 1500 packages to more than 1800 customers.
Greenco Beverage Company will perform as the dominant regional leader in wholesale beverage distribution. We commit ourselves to excel in integrity, reliability, and professionalism. Our goal as a team is to provide both supplier and customer with superior customer service and lead the industry in efficient wholesale beverage distribution practices.
Our customers enjoy the freedom of re-ordering online on their schedule.
CLICK HERE to be directed to our online ordering system.